Now, let's talk about this 8-hour business. As far as I'm concerned, if a blush doesn't hold a full day wear, it has no right to take up space in my blush drawer. Granted, I prime, prep, and create a good base for my makeup, and seal the deal with a light dusting of a fine finishing powder, so that helps. But an eight hour work day is an absolute minimum as far as I'm concerned, which makes the name and the claim gimmicky and annoying.
However, this Urban Decay blush has other things going for it. The sturdy and intricate packaging that features a gunmetal cutout lattice work that looks luxurious and much more expensive than what it is. Then there's the texture itself, which is the best I've seen from Urban Decay in a very very long time. The powder is finely-milled and buttery, the pigment buildable to the desired level, and despite the glowing effect, there are absolutely no shiny particles that would have reduced the blush into a more juvenile product. It really is a gorgeous product.
However, this Urban Decay blush has other things going for it. The sturdy and intricate packaging that features a gunmetal cutout lattice work that looks luxurious and much more expensive than what it is. Then there's the texture itself, which is the best I've seen from Urban Decay in a very very long time. The powder is finely-milled and buttery, the pigment buildable to the desired level, and despite the glowing effect, there are absolutely no shiny particles that would have reduced the blush into a more juvenile product. It really is a gorgeous product.
Bottom Line: excellent.
Urban Decay Afterglow 8-Hour Powder Blush In Rapture ($26) is available from Sephora, Ulta, Nordstrom, and urbandecay.com.