Do you think that anyone today could get away with a name like "Here's My Heart" for any kind of product? It strikes me as so incredibly innocent and simple, just like the rose-colored nostalgic view of the fifties that ignores all of the harsh realities, fears, and less savory aspects of that decade. But when it comes to perfume, we often find that fragrances that were once considered young and girly smell quite sophisticated to a modern nose that's used to neon pink stuff with names like Pink Juicy Fantasy.
Here's My Heart by Avon was a 1957 perfume. From the info I could gather, it was considered a youthful offering. The 1959 Avon ad above also points in that direction. Here's My Heart opens like a classic aldehydic floral, very poised and ladylike. Then again, those were the expectations from young women, so the No.5 aspirations shouldn't surprise us. Here's My Heart is not a Chanel copycat. Once the aldehydes settle down, the fragrance gets a green angle, crisp and fresh in the best possible way. It becomes more floral and powdery over time, and the carnation in the ad aren't there by mistake-- they can also be smelled.
As the hours go by, Here's My Heart becomes softer and more powdery. There's an iris note and a woody dry-down. It's very mellow and kind of dry-- none of the bombshellness of vintage No.5, no vanilla or explosive animalic musks. I can see why it was considered very proper and girly for the young ladies in poodle skirts. This kind of femininity is romantic and non-threatening. Yet, cultural references aside, I find the fragrance very pretty, easy to wear, and despite the Avon image and all its baggage, Here's My Heart smells quite luxurious, like quite a few of the brand's old perfumes.
My vintage bottle is labeled "cologne", but it has an all day longevity, so who knows what's in there. Avon discontinued Here's My Heart years (probably decades) ago, but if you look yard sales, Goodwill stores and the like you still have a chance of scoring a bottle for half a song.