Jo Loves- Pink Vetiver

You wouldn't guess it from looking at the note list, but Pink Vetiver by Jo Loves (Jo Malone's new perfume brand) is one of the mildest and softest vetiver fragrances you will ever find. I guess that's why there's Pink in the name, though in my opinion Pink Vetiver has more bursts of red and sunshine yellow than pink, but maybe it's just me.

Jo Loves wrapped her dry and earthy vetiver in a zesty crust of spice, most notable are the juniper berries and a healthy helping of pink peppercorns. There's no mention of any citrus in the official note, but I could have sworn I smell something between lime and a pink grapefruit in the opening notes. In any case, Pink Vetiver is fresh and lighthearted in the best possible way, and cumin-phobes should not worry: even the husband who is usually hyper-nosmic to this note couldn't detect any, and though that this is the lightest and fluffiest vetiver fragrance he's encountered so far.

Pink Vetiver dries down softly and quietly. It's not particularly long lasting, unless I spray my clothes; the sillage is equally polite. After a couple of hours of skin time there is still a very fresh and easygoing quality to the vetiver. It's a bit woody, perhaps, but not sweet. Just warm and inviting. Pink Vetiver may be able to tempt women who usually find vetiver fragrances too harsh or masculine. Guys should be able to wear it even in a cramped office environment.

Notes: Pink Crushed Peppercorns, Juniper Berries, Cardamom, Cumin, Nutmeg, Ginger, Angelica, Vetiver and Amber.

Jo Loves- Pink Vetiver (£45.00, 30ml EDP) is available exclusively from joloves.com. Please note that they can only ship this small size outside of the UK because of the currents restrictions and regulations. The samples for this review were sent by the company.

Art by Friedensreich Hundertwasser.