I must be missing something crucial here because none of this makes sense to me. Once upon a time (2007, for example), the unveiling of Saks 5th Avenue's Holiday windows was a truly festive event, full of holiday spirit and real stars (Anne Hathaway, Marlo Thomas). That's sounds fitting for this NYC landmark, right?
Now, I know that I tend to kvetch about Saks: from the badly managed ghost town that is my local store to the piranha SAs in the NYC flagship (not just on the beauty floor). Still, this is Saks Fifth Avenue and I expect more than seeing Jill Zarin from The Real Housewives of NYC as the biggest celeb in attendance. Then I had to Google Trace Adkins who provided the entertainment: apparently, he's a country singer who recently signed a deal to become the new spokesperson of truck stop chain Pilot Flying J. I'm sure he's a great performer, but not exactly what I associate with one of my (still) favorite retailers.
Is it Saks or is it me?
Photo credit: Jemal Countess/Getty Images North America via Zimbio.
It's Saks and it's sad. They can't have it both ways. Given their image & pricing, appealing to the masses will not benefit their bottom line. Just be glad the windows were not filled with Kardashians.
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