Earlier today Chandler Burr revealed that the second installment in his Untittled series for OpenSky was Mugler Cologne. It was a good choice, I guess, for this weird and unpleasant summer as attention span and patience are at an all time low. Mugler Cologne requires very little of both.
I don't have any 4711 at hand so I can't argue the finer points of a comparison, though I seem to remember (at least for the 4711 cologne of yore from my youth) a more natural and slightly bitter aroma. Not that Thierry Mugler has ever tried or meant to create a natural impression. The alien creature and otherworldly terrain from the ad campaign point us in a very specific direction: cleaner than clean in a pure and utterly inhuman way.
How did Mugler and Alberto Morillas, his perfumer, managed to reach this level of futurism with classic and sunshiny notes such as citrus and white musk? The marketing materials claim that there's a secret ingredient, something they called "S-note". Spock? Probably not as he was half-human and Mugler Cologne is far too logical and emotionless even for a Vulcan. The husband suggest Seven-of-Nine, which kind of fits here. Borg juice, anyone?
Mugler Cologne offers a very moderate sillage and not too bad a longevity for what it is. If you use upwards of 2 ml per application it will last for several hours, making you feel nicely laundered and thoroughly scrubbed if that's what you're after. The price is certainly fair, but I admit that I much prefer the Old World charm of Tom Ford's Neroli Portofino with its Old World grime exactly because it has no traces of a laundromat.
Notes: bergamot, neroli, petit grain, white musk
Mugler Cologne by Thierry Mugler ($60, 3.4 oz) is available from Macy's.
Mugler Cologne 2002 ad via imagesdeparfums.fr (photographed by Thierry Mugler himself, photoshopped by who knows who).
7 of 9 via entertainment.desktopnexus.com.