I'm never sure how and what to feel about Rachel Zoe, but no one can deny that she has a sharp eye, a deep understanding of fashion and an incredible talent at marketing. So when Rachel promotes a new lipstick line I sit straight and listen closely.
Exude is a new NYC-based lipstick line, owned by Diane Breidenbach, who cofounded Exude with her husband, Laurence Mille. The first products to launch on August 2nd will be a lipstick and a gloss. Exude Lipstick has an interesting crystal applicator and a minimalist soft touch tube. The formula continues the popular trend of "good for you" ingredients and contains vitamins C and E, gogi berry and omega-3 and omega-6 essential fatty acids. Sounds good to me. The lipstick is designed to be applied through the component for the perfect amount of tint. I guess no lip brush is needed.
The lipsticks offer a cream formula and come in nine shades, ranging from Nude to Cranberry (Rachel Zoe’s favorite. I'm also interested in Red #1, Plum and Rosy Brown). The gloss is available in five hues, out of which I'm especially curious about Scarlet Red and Crimson. All lip products are scented with a hint of mint. For now they will be exclusive to the company's website, exudelipstick.com (not functional at the moment) and retail for $29.
Here's what Rachel Zoe had to say about lipstick in general and the Exude line in particular:
“Of all the makeup I use, I’m most intrigued by and infatuated with lipstick. I have full lips, so playing with color and texture has always been fun for me.”
I would never [promote] something I don’t wear myself or that I don’t believe in. I really believe in this product."
What say you? Are you buying?
Info: WWD, photos via Zimbio and shesomajor.com
Hmmm. The products are pretty expensive for a no-name brand, the colors aren't unique or exciting, and I don't believe a word Rachel Zoe says. She'd endorse anything if given enough money. I'll pass unless I see some extraordinary reviews (from the hoi polloi).
ReplyDeleteYeah I feel the same about Ms. Zoe - on one hand, she can be annoying and the other, I will stop and look at an editorial she styled or look closely at an actress she has styled for an event.
ReplyDeleteI think I'd have to see this in person before purchasing. It's kind of freaky and cool at the same time.
I would love to say a few things about the lipstick, if only I could take my eyes off her hems! This woman is earning her living by giving advice to others "what to wear". Unbelievable!
ReplyDeleteAylin I was thinking the same thing. She has impeccable taste, but why must her pant legs always be about 3"+ too long? So sloppy looking!
ReplyDeleteThese lip products look really interesting.