We know it's the way of the world. I'm happy for both Essie Weingarten and Liz Earle who have accomplished something every entrepreneur hopes for: build a successful multi-million dollar business, make a mark in the industry and then sell it to a bigger company for a legendary amount of money. But I can't help feeling a little disappointed that from now on Essie Cosmetics and Liz Earle Beauty Co. will no longer be independent brands. The former is being acquired by L'Oreal and the latter by Avon, neither one gives me the warm fuzzies.
I guess it's time for a new wave of small indy companies to make it big.
Image: Fish Eat Fish by Michael Rossiter
Oh, I am not excited either. I am a Liz Earle fan, and I hope nothing will change in the formulas of their products and in the customer care...
ReplyDeleteI am not excited about Essie. As soon as l'oreal or estee lauder buys a cosmetic company it just never is the same. It becomes to "mainstream".
ReplyDeleteI liked the niche in the polish world essie created, if one wanted a nude or red then she would make the best for one's complexion. Although she sometimes dabbled in trendy shades, I didn't count on her for that.
I hope none of this changes. large companies try to please all consumers instead of sustaining niche markets.