There are many ways to generate marketing buzz for your beauty product. You can pay a celebrity to be your spokesperson (and hope that he or she don't end up shaved head and in rehab), you can make limited editions of your products that are either so limited that only select few can get their paws on them, or are only sold at one or two stores in the entire world (while you watch with satisfection at the insane bid wars your products are getting on eBay).
Or, you give your product an insane name.
I'd never believe it had I not seen the advertisement in my Gmail account, but there's a lip balm called Chicken Poop. It is sold on Drugstore.com and is quite popular. The ingredients are: Soy, Jojoba, Sweet Orange, Lavender, Beeswax. Nothing to do with chicken (or poop), and the reviews on the website are very positive.
Or, you give your product an insane name.
I'd never believe it had I not seen the advertisement in my Gmail account, but there's a lip balm called Chicken Poop. It is sold on Drugstore.com and is quite popular. The ingredients are: Soy, Jojoba, Sweet Orange, Lavender, Beeswax. Nothing to do with chicken (or poop), and the reviews on the website are very positive.
The name has that kind of charm that makes you think of two little boys grossing each other out at the dinner table. Cute, in a way, but I'm not sure that this is what I want in my beauty products (though it's still way better than a stoned celeb).
More than faintly meshuggah, but relatively harmless...
ReplyDeletepuerilely charming.