Burt's Bees strawberry lip balm

I picked a tin of Burt's Bees strawberry lip balm on a whim. I needed some colorless goop to use under lipstick, and this one was there. I can't say that I get the hype surrounding this brand. I've tried several of the foot and hand products and was never blown away. They were not exactly competition to Bliss' lotions.

But I gave it a chance, and I guess it's okay. The balm feels nice on the lips, once you manage to scoop it out of the tin- the texture is like shea butter, and not very finger-friendly. It keeps the lips soft and allows me to put on the dark, dry lip colors of the season. But I'd be much happier if it didn't have this strong synthetic strawberry scent. The smell is almost unpleasant and kind of juvenile. Didn't I have some Strawberry Shortcake scratch'n'sniff things that were similar?